Verma logo animation

In collaboration with Verma, I designed a logo animation that evolves from the brand’s past identities into its new visual direction. By blending elements of the old logos into a fluid transformation, the animation tells a story of growth and renewal.

Storyboard

To kick off the Verma logo animation project, I sat down with co-owner Pascal Bosse. He shared his vision for the brand, and using that brief as a foundation, I mapped out a storyboard to bring the concept to life.

Beige fabric tote bag with orange handles hanging from a horizontal bar, featuring a black square logo with the letter “A” on the front.
Close-up of an orange hoodie with drawstrings, showing a black inner label with the letter “A.”
White ceramic mug with an orange interior, floating against a blue background, displaying a black square logo with the letter “A.”
Orange athletic tank top displayed against a blue backdrop, featuring a small black label with the letter “A” near the bottom edge.
Lumen logo in black typography on a light background
Lumen logo in black typography on a light background
Lumen logo in black typography on a light background
Lumen logo in black typography on a light background
Lumen logo in black typography on a light background
Lumen logo in black typography on a light background
Lumen logo in black typography on a light background

The result

The final outcome is a dynamic logo animation that communicates Verma’s core identity through precise, intentional motion. The animation now serves as a confident, professional touchpoint, capturing the brand's essence with clarity, refined movement, and a seamless presence across all digital platforms.

More projects

Let’s bring your next project to life

Whether you need a brand refresh, motion design, or creative direction, I’m here to turn your ideas into visuals you’re proud to share.

Let’s bring your next project to life

Whether you need a brand refresh, motion design, or creative direction, I’m here to turn your ideas into visuals you’re proud to share.

Let’s bring your next project to life

Whether you need a brand refresh, motion design, or creative direction, I’m here to turn your ideas into visuals you’re proud to share.